I'm being punk'd right? The King is punking me, isn't he?

This is now the second time today that I've seen or heard an actual news piece that reads like an Onion headline.  Am I in Bizarroland?  I must be in Bizarroland.  Because only in Bizarroland would smelling like a BK fry guy be a turn on.

BURGER KING FLAME™ - Body spray of seduction, with a hint of flame-broiled meat.