#Supernatural 5.14: My Bloody Valentine

It's a cross over event, as Sam and Dean must stop Jeremy Piven - made murderous by mercury poisoning - from terrorizing a small Pennsylvania mining town.  In 3D!!  Written by the always twisted and entertaining Ben Edlund.

This is the last new episode until March 25.  Yes, it's another Hellatus.  At least this will give me a chance to finally get caught up on Dollhouse recaps.

Promos and clips, after the jump, but first!

Season 5 debuts this week in the UK, and Living TV is knocking it out with the viral marketing campaign.  Tip o'the hat to @SuperWiki for the heads up.  To wit:



image: Ivan Sazykin

The network has also positioned emergency holy water and rock salt stations throughout London.  In case of demons, break glass.  In theory.  Please do not take that as an endorsement for anarchy.  I'm hoping my friend Candy Buffet will be able to send me an eye witness report on these bits of awesomeness.

photo by nyaubaby

UPDATE!

Not content to sit back while all Hell breaks lose, Living TV has also sent teams out into the streets to protect an unsuspecting populace.

Take a page CW.  THIS is how you do a marketing campaign.





Supernatural airs Thursday at 9:00 pm EST on the CW.