Today marks the 121st 122nd anniversary of the founding of the National Geographic Society. Originally formed to "increase and diffuse geographic knowledge", the society has expanded its mission to include "promoting the conservation of the world's cultural, historical, and natural resources."
The first issue of the iconic magazine came out in October, 1888. What my friend Nicki likes to call "the company newsletter".
I'm amazed when any business or institution can survive to make the century mark and beyond. Especially now ... this is not the shiniest time to be in print media.
So celebrate the Society's longevity by picking up this month's National Geographic magazine. Where else can you get a bionic limb, frolic with a clown fish, and travel from the urban sophistication of Singapore to the rugged wild coast of the Hebrides?
If you enjoy those stories, and others in the January issue, think about subscribing. Maybe get two. Makes a great gift. Really. Please.